Campaign details
Brand: TwiningsAgency: The SoundCountry: UK
Synopsis
Twinings was entering a brand new category, children's hydration, so they needed new insights that could provide real competitive advantage – and they needed them quickly.
Our Jobs-To-Be-Done approach enabled us to understand the real-life challenges of kids' hydration, followed by group problem-solving and co-creation, providing us with a depth of insight and emotion that would otherwise not have been possible. This changed the way that the business thought about – and sold – the new concept. Kids In'Fuse is on shelves this summer and is expected...