Campaign details
Brand: L’Oréal Paris UKAdvertiser: L’Oréal GroupEntrants: McCann London and L’OréalPrincipal authors: Joy Molan, McCann London; Vasileios Kourakis, L’OréalContributing author: Rose Van Orden, McCann London
Summary
This paper demonstrates how an unlikely partnership between L'Oréal Paris UK and youth charity The Prince's Trust has transformed the lives of almost 10,000 disadvantaged young people in the UK. A campaign and training programme, centred on a common purpose to turn self-doubt into self-worth, has created significant results. To be more precise, young people's confidence and self-esteem has been boosted, The Trust's awareness has increased, L'Oréal's brand...