IBM - CIO sourcing

Although IBM created the IT outsourcing market, competition had been building up enough to warrant action in 2007/8 to maintain their lead in Belgium, Luxembourg and the Netherlands.

IBM – CIO SOURCING (BRONZE)

Client: IBMBrand: IBMCampaign: CIO SourcingCategory: Small budget

IBM created the IT outsourcing market. Thanks to their widespread presence in the European market, excellent technical capabilities, powerful brand and experience in, for example, deal governance and R&D investment, they maintain a leading position. But nowadays they are facing strong competition from competitors. With this mail pack they targeted the CIO (Chief Information Officer), the highest person responsible for IT. When it comes to outsourcing, he is our man.

OBJECTIVES

Business Objectives

  • Generate 5% response (based on average response of...

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