Campaign details
Brand: IGNITE X LiveWIREBrand owner: Pilipinas Shell Foundation Inc. and Pilipinas Shell Petroleum CorporationLead agency: dentsu X PhilippinesContributing agencies: Brainsparks Philippines, TechShakeMarket: PhilippinesIndustries: Competitions & contests, Email marketing, Livestreaming, Online video, Social mediaMedia channels: Business servicesBudget: Up to 500k
Executive summary
Ignite is the Philippines' premier tech conference. Its goal is to support and connect the country's flourishing local startup ecosystem to the world.
In 2020, Ignite partnered with LiveWIRE, Shell's flagship enterprise development programme. Shell LiveWIRE's mission is to support local communities...