IGNITE X LiveWIRE: Shell finds a key partner in IGNITE

Filipino tech conference Ignite partnered with Pilipinas Shell Foundation Inc to launch Shell's LiveWIRE enterprise development corporation in the Philippines.

Campaign details

Brand: IGNITE X LiveWIREBrand owner: Pilipinas Shell Foundation Inc. and Pilipinas Shell Petroleum CorporationLead agency: dentsu X PhilippinesContributing agencies: Brainsparks Philippines, TechShakeMarket: PhilippinesIndustries: Competitions & contests, Email marketing, Livestreaming, Online video, Social mediaMedia channels: Business servicesBudget: Up to 500k

Executive summary

Ignite is the Philippines' premier tech conference. Its goal is to support and connect the country's flourishing local startup ecosystem to the world.

In 2020, Ignite partnered with LiveWIRE, Shell's flagship enterprise development programme. Shell LiveWIRE's mission is to support local communities...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands