IKEA: For a safe home

Ikea, a furniture brand, launched a campaign alongside NGOs to raise awareness of domestic abuse.

Campaign details

Brand: IKEABrand owner: IKEAEntrant company: TRIAD Advertising, PragueMedia: Dentsu X, PraguePR: Ogilvy, Prague / Seesame, BratislavaMarket: Czech Republic, Hungary, Slovak RepublicSector: Furniture & furnishings retailMedia channels: Mobile & apps, Online video, Point-of-purchase, in-store, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

2020 locked us up all at home. Besides all the obvious impacts on our lives, there were others not so visible. Growing incidents of domestic abuse. One in three women...

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