Campaign details
Brand: IKEABrand owner: IKEAEntrant company: TRIAD Advertising, PragueMedia: Dentsu X, PraguePR: Ogilvy, Prague / Seesame, BratislavaMarket: Czech Republic, Hungary, Slovak RepublicSector: Furniture & furnishings retailMedia channels: Mobile & apps, Online video, Point-of-purchase, in-store, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
2020 locked us up all at home. Besides all the obvious impacts on our lives, there were others not so visible. Growing incidents of domestic abuse. One in three women...