Methodology & Sources
Data are provided by Dentsu.
Internet data are split into three primary formats: search, display and online classified.
These are defined in the following ways:
- Search: advertising appearing on specific word requests on search engines, excluding SEO (fees paid to a 3rd party to improve website ranking in search engines).
- Online classified: a fee paid by an advertiser to place an ad or listing around a specific vertical such as automotive, recruiting and real estate, regardless of the outcome of the ad (i.e., the fee is paid even if there is no ‘sale’)
- Display: banners, buttons,...