Abstract
One-in-four women over 40 years old will have urinary incontinence; that is a biological fact. However, when this happens, they suffer because they feel ashamed and old, closing themselves off from world and life. They don't share their feelings and pain; they reduce their water and/or liquid consumption and avoid being in social environments due to the fear of urine leakage.
Plenitud offers a wide range of products to help women live better with their incontinence. The brand management team has deep knowledge of consumers' functional needs, coming from a strong and continuous consumer research background.
In order...