Influencer marketing growing quickest in South Korea, UAE and Canada

An overview of growth in and market share of sponsored feed posts on Instagram.

South Korea has shown the quickest growth in influencer marketing on Instagram, according to the latest research from Klear. The number of sponsored feed posts (those with the #ad hashtag) from South Korean influencers rose 620% between 2018 and 2019.

The United Arab Emirates follows in second, with growth of 430%, while Canada (up 370%) rounds out the top three. Despite Brazil seeing the quickest growth in 2018 (332%), it failed to make the top eight last year.

South Korea's strong growth has put it tied-second as the largest market, accounting for 11% of all sponsored...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands