Informed consent for paradata use in web surveys

Paradata are a valuable source of information to better understand the response process and to determine how the data collection processes can be improved.

Corresponding author:

Tanja Kunz, GESIS—Leibniz Institute for the Social Sciences, 68159 Mannheim, Germany. Email: tanja.kunz@gesis.org

Introduction

In survey research, the term paradatarefers to information that describes the process of survey data collection. Paradata are a valuable source of information to better understand what happens during the response process and how the data collection process can be improved (Couper, 2000; Kreuter, 2013). In web surveys, paradata are usually collected automatically as a by-product of computer-assisted data collection. They include, for example, the device and browser that respondents used to fill out a questionnaire, the way they navigate through...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands