Campaign details
Brand: InvescoAdvertiser: InvescoAgency: M&C SaatchiCountry: UK
Campaign Overview
Old Master, new tricks
For Invesco, the challenge of attracting investors with lower expectations of returns was compounded by its audience seeing the brand as outdated.
Strategy
Investment return expectations have halved and board fees are compressed. To survive, investment houses need to find a sustainable advantage. Research suggested the answer was to win over a core attitudinal audience: the 'influencer innovators'.
Invesco needed reinvention, to prove to these emerging investors that it has a future-facing approach to meet their needs.
M&C Saatchi...