Campaign details
Brand: ITC AashirvaadBrand owner: ITC Ltd.Lead agency: McCann Worldgroup IndiaContributing agency: The Brand PalMarket: IndiaIndustries: Sauces, seasonings, condimentsMedia channels: Competitions, contests, Point of purchase, in-store, Product sampling, Social media, TelevisionBudget: Up to 500k
Executive summary
An Indian’s love for spice is no secret. But a South Indian’s relationship with their spice is very complex and personal.
Unique to South India is the fact that the mother in each household creates their personal spice mix blend at home. These recipes are coveted and handed...