ITV advertising revenue drops 43% in Q2, retail adspend down 57%

Rob Clapp

An overview of ITV's advertising revenue by category during the coronavirus (COVID-19) outbreak.

ITV has seen "the most severe decline in the history of ITV" in its advertising revenue as a result of the coronavirus (COVID-19) outbreak, according to the latest company reports.

The UK's largest commercial broadcaster saw advertising revenue decline 43.3% in the second quarter of 2020, down to £245m. This compares to a 41.3% decline for the total TV market estimated by the AA/WARC Expenditure Report last week. 

The results follow on from 2.2% growth in ITV's ad income during the first three months of 2020, the quickest rise in two years and ahead of the wider TV...

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