MANAGEMENT SLANT
- The common strategy of using fast speech style to convey information in a short period should be avoided if the goal is for listeners to understand and better remember the information.
- Optimal timing is about 180 words per minute for a commercial delivered at a moderate, dynamic pace, which is a little bit faster than normal.
- This speech rate allows the listener to follow the information easily. The consequence is a more positive perception, more attention and arousal, and more recognition and recall of information.
- A shorter commercial script, conveyed at an...