Campaign details
Brand: JifBrand owner: UnileverLead agency: Momentum DubaiContributing agency: Magna DubaiMarket: United Arab Emirates, Saudi ArabiaIndustries: Cleaners & detergentsMedia channels: Content marketing, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Search marketingBudget: 500k - 1 million
Executive summary
With Jif under-indexing in the growing multipurpose cleaning spray segment, we needed to reinforce and establish its product superiority.
The truth is mess is painful, that's why the thought of a mess causes a whole lot of drama – but not the kind of drama people love watching....