Jo Malone London: Jasmine Sambac and Marigold Launch in India

Jo Malone London, a perfume and scented candle brand, holistically engaged the target audience in India by capturing the exact brand messaging on the India-inspired fragrance.

Campaign details

Agency: PR Pundit Public RelationsBrand: Jo Malone London

Overview

The introduction of Jo Malone London's India inspired cologne intense - jasmine sambac & marigold (born in India with deep roots in local culture and tradition) in April 2018, offered a powerful, unique storytelling opportunity - inspiring us to deliver an unconventional fragrance launch fused with some of the brand's unexpected signature twists!

A scented adventure was designed to dive into the heart of the scent's inspiration - a colourfully chaotic Indian flower market!

Over 25 curated influencers and beauty editors journeyed with global education director,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands