Campaign details
Brand: Johnson's BabyBrand owner: Johnson & JohnsonLead agency: J3 (UM)Contributing agency: J3 StudiosCountry: MexicoIndustries: Baby careMedia channels: Mobile & apps, Radio & audio, Search marketing, Social media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
The campaign objective was to relaunch the Johnson & Johnson's Baby line in Mexico, raising brand awareness among future and new millennial parents. The communication focus was on mobile, targeting those who were always connected through their smartphones, constantly looking for information about the best way...