Johnson's Baby: HCPs' and parents' educational omnichannel model

Johnson's Baby, a baby care brand, launched a campaign in Colombia, Mexico and Panama to reach new parents and health care providers online.

Campaign details

Brand: Johnson's BabyBrand owner: Johnson & JohnsonEntrant company: UM Colombia, BogotaMarket: Colombia, Mexico, PanamaSector: Baby careMedia channels: Email marketing, Livestreaming, Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Our brands in México, Panamá and Colombia (Latam North) had built their brand purpose anchored by science for over 25 years with a consistent marketing program implementation in hospitals and clinics to develop relevant and important health improvement to give knowledge to new parents and HCPs.

Until 2019, our professional marketing was...

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