Campaign details
Brand: JoyclubBrand owner: JoyclubEntrant company: Proximity Germany, DüsseldorfMedia: Vice Media Benelux, AmsterdamPR: La Boutique 77, MadridMarket: SpainSector: Websites, online services, appsMedia channels: Content marketing, Magazines - consumer, Newspapers, Online video, Radio & audio, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
This is the story of how taking brand purpose serious supercharged its launch in Spain.
Initially, we launched JOYclub with a proven performance banner approach. It put us next to the shady placements of 'Enlarge your penis',...