There is a small, elite audience that has little use for traditional advertising, because they already have life’s essentials and necessities covered.
“‘Luxury’ consumers are an incredibly intelligent group of people,” Benjamin Collier, executive director/head of brand experience and development at J.P. Morgan Private Bank, told a Brand Innovators webinar audience.
“They're discerning and skeptical,” living in a world “where people have choice, and they have education, and they have the ability to vote with their wallet.”
A key takeaway for marketers seeking to attract this high-end audience: “You have to approach them in a different way ... The luxury...
