Justmylook: How Justmylook drives revenue through on-site personalisation before even making a sale

Justmylook, a beauty retailer, increased engagement rates and email opt-ins in the UK by using InStory ads to reduce mobile bounce rates.

Campaign details

Brand: JustmylookAgency: InsiderMarket: United Kingdom

Challenge and business objectives

Justmylook is one of the UK’s fastest-growing beauty retailers. Since launching in early 2015, they have grown rapidly and stock over 8,000 products, including from 250 prestige brands and industry icons like GHD and The Ordinary.

From salon-exclusive hair care to on-trend cosmetics, Justmylook is trusted by millions of beauty lovers to deliver cutting-edge products directly to their doors!

Across the beauty industry, engagement rates across traditional channels such as email and mobile web have been steadily declining. Justmylook sought out innovative new ways...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands