Kärcher: Creating a new brand communication channel in two weeks

Kärcher, the cleaning solutions and home appliances brand, recreated the physical shopping experience in Russia.

Campaign details

Brand: KärcherBrand owner: KärcherEntrant company: Wavemaker, MoscowMarket: Russian FederationSector: Home appliancesMedia channels: Livestreaming, Virtual & augmented reality, Websites & micrositesBudget: Up to 500k

Executive summary

Kärcher – one of the biggest brands specialized in professional cleaning solutions & home appliances. But consumer electronics range is almost unknown to consumers.

Prior pandemic 96% of Kärcher sales were coming from offline. Physical shopping experience was essential to convert Kärcher visitors into buyers as they needed to test products in real-life.

Amid COVID-19 Kärcher faced great opportunity, yet...

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