Campaign details
Brand: KärcherBrand owner: KärcherEntrant company: Wavemaker, MoscowMarket: Russian FederationSector: Home appliancesMedia channels: Livestreaming, Virtual & augmented reality, Websites & micrositesBudget: Up to 500k
Executive summary
Kärcher – one of the biggest brands specialized in professional cleaning solutions & home appliances. But consumer electronics range is almost unknown to consumers.
Prior pandemic 96% of Kärcher sales were coming from offline. Physical shopping experience was essential to convert Kärcher visitors into buyers as they needed to test products in real-life.
Amid COVID-19 Kärcher faced great opportunity, yet...