Campaign details
Brand: Kellogg'sBrand owner: The Kellogg CompanyEntrant company: OMD UK, LondonMarket: NigeriaSector: Breakfast cerealsMedia channels: Competitions & contests, Merchandise & free gifts, Radio & audio, TelevisionBudget: Up to 500k
Executive summary
At the start of 2020, the business objective was to continue Kellogg's growth trajectory and to deepen the category penetration. Then the world was hit by the pandemic, and like most brands, Kellogg's halted campaigns to observe the situation.
But as Nigeria was placed into a lockdown, schools closed and left 22 million children unable...