Kenya National Bureau for Statistics: Count Me In - 2019 National Census for Kenya

Kenya National Bureau of Statistics (KNBS), a government department, created a tailored social and traditional media campaign to engage with Kenya's diverse population.

Summary

Challenge

To fulfil the aims and targets for Kenya's very first digital Census in 2019 - in the new era of Social Media - KNBS needed to engage with the nation's richly diverse and geographically-dispersed 45m+ population to be ready to be counted on the night of reference (24 August 2019). Smooth transition from the previous paper-based census was critical to developing Kenya's plans to grow the economy, allocate resources and improve living standards by gathering evidence-based data - accurately, rapidly, securely and cost-effectively. 135,000+ enumerators would visit homes across 47 counties during 24-31 August 2019 to count Kenya's...

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