KFC: "It’s _______ _____ Good”

KFC, a fast-food chain, launched a global campaign to stay salient during lockdown and make sure customers returned upon reopening.

Campaign details

Brand: KFC GlobalAgency: Mother London

Executive Summary

They say two wrongs don't make a right. We agree.

We think it takes three. And we've got the 'inappropriate' strategy, built on 'wrongs', with groundbreaking results to prove it.

Mother and KFC have a long history of thumbing our noses at conventions and expectations (FCK those, am I right?). Which means we are now armed with learnings from previous crises, deep reserves of client-agency trust, and a subversive brand tone years in the making.

So at a time when everything from socialising to advertising was about staying...

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