Campaign details
Brand: KFC New ZealandBrand owner: Restaurant BrandsLead agency: DRUMContributing agency: PHD New ZealandMarket: New ZealandIndustries: Restaurants, takeawaysMedia channels: Cinema, Content marketing, Online video, Public relations, Radio & audio, Social media, Sponsorship - media, TelevisionBudget: 500k - 1 million
Executive summary
Global QSR brand KFC had a problem in New Zealand – many Kiwis just didn't believe that its chicken was fresh, and this misconception was the biggest barrier for light users – an essential group of people to convert in order to deliver...