Kia Rio: Admiration Guaranteed
Client: Kia Motors Europe GmbHBrand: Kia RioAgency: INNOCEAN Worldwide Europe GmbH & gürtlerbachmann GmbHCategory: AutomotiveCountry: Germany
The future belongs to the supermini. With a market share of almost 25%, supermini (B-segment) cars are already an important sales factor for mainstream brands. Further growth is anticipated in this segment due to the continuing trend towards 'downsized' vehicles – which in itself has brought about a transformation in the industry in recent years. As a consequence, the primary goal is to attract new, young customers at an early stage...