Knorr: Kanya Kanya' (The Stories We Keep Inside)

Stock brand, Knorr Chicken Cubes, told a story of hope and love to help alleviate the discomfort brought on by COVID-19 in the Philippines.

Campaign details

Brand: KnorrBrand owner: UnileverEntrant company: Mindshare TaguigMarket: The PhilippinesSector: Sauces, seasonings, condimentsMedia channels: Online video, Programmatic display, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Getting stuck in one of the longest pandemic lockdowns in the world aggravated Filipinos' individual struggles, and families experienced discomfort like no other.

Hinging on Filipinos' tight bond and love for family, and using the #1 Filipino comfort food – Tinola (Chicken Soup), we told a story of hope and love to help...

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