Koçtaş Oracle DMP: Power of Data

Koçtaş, a home improvement brand, increased conversion in Turkey by creating targeted campaigns on social using data collection and analysis from Oracle Technology and Google Doubleclick Bid Manager.

Campaign details

Brand: Koçta?Advertiser: IngageCountry: Turkey

Strategy

Objective

As more and more marketing activities are being shaped around data, giving meaning to this information and using it more effectively has become the most crucial goal.

Koçtaş is a Turkish brand that meets various home improvement needs, sold in both online and offline stores.

We aim to increase the sales with Big Promo campaigns where we offer price advantages on home improvement categories.

Target Audience

We structured a case fuelled by the power of data by creating two separate Oracle DMP targeted campaigns on Google Doubleclick...

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