Land Rover UK: Range Rover Sport – The ultimate performance campaign.

Land Rover UK, an automobile brand, promoted the launch of its new Range Rover Sport model by creating an integrated digital user journey that used email to reveal personalised offers and showcase the car’s credentials.

Campaign details

Brand: Land Rover UKAdvertiser: Jaguar Land RoverAgency: Spark44 and EditCountry: UK

Campaign Overview

The ultimate performance

Insight shows customers are too time-starved to visit a retailer to place an order or wait for their new car. Range Rover decided digital could solve the problem.

Strategy

Range Rover knew its customers were time-poor. They couldn't spend hours in a retailer or weeks waiting for a new car to arrive.

Both issues could be solved by offering them a personalised £3,000 incentive, while presenting a stock vehicle similar in specification to their likely...

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