Latam Airlines: The Traffic Flight

Latam Airlines partnered with a GPS navigation platform to raise awareness and build brand relevance in Colombia.

Campaign details

Brand: Latam AirlinesBrand owner: Latam AirlinesLead agency: Initiative, GrapheneCountry: ColombiaIndustries: AirlinesMedia channels: Mobile & appsBudget: Up to 500k

Executive summary

Latam Airlines, despite not being the number-one airline in Colombia, has something that sets it apart from the rest: its punctuality. That's a way to become more relevant in the category, setting up an objective of building brand relevance at a time when promotions are very strong within the category.

Latam Airlines discovered that Colombia is one of the countries that has the most vehicular...

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