Lay's: Heartwork

Potato chip brand, Lay's, created an ode to the unsung heroes of Covid with its Heartwork initiative in India.

Campaign details

Brand: Lay'sBrand owner: PepsiCoEntrant company: Wunderman Thompson, GurgaonMarket: IndiaSector: Savoury snacks, potato chipsMedia channels: Events & experiential, Packaging & design, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Executive summary

We launched a unique purpose led initiative titled #Heartwork, an ode to all the Unsung Heroes

#Heartwork was defined as: The hard work we do to bring joy to someone's heart

This campaign was a heartfelt ode to the farmers, factory workers, truck drivers, distributers, sales executives,...

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