LeafFilter: Growing through COVID

LeafFilter, a company offering gutter protection systems, launched a campaign in the USA to achieve aggressive sales growth through national television.

Campaign details

Brand: LeafFilterBrand owner: LeafFilterEntrant company: Hawthorne Advertising, Los AngelesMarket: North AmericaSector: Home improvementMedia channels: Television, Television - dorect responseBudget: Over 20 million

Executive summary

For more than a decade, LeafFilter saw phenomenal sales growth with a marketing mix of digital, social, event marketing and print advertising, but to achieve aggressive sales growth and expansion goals, it needed a new strategy: national television. Hawthorne Advertising helped create LeafFilter's first national television campaign in 2018 – and it was so successful, the brand had to pause the...

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