Campaign details
Brand: LeafFilterBrand owner: LeafFilterEntrant company: Hawthorne Advertising, Los AngelesMarket: North AmericaSector: Home improvementMedia channels: Television, Television - dorect responseBudget: Over 20 million
Executive summary
For more than a decade, LeafFilter saw phenomenal sales growth with a marketing mix of digital, social, event marketing and print advertising, but to achieve aggressive sales growth and expansion goals, it needed a new strategy: national television. Hawthorne Advertising helped create LeafFilter's first national television campaign in 2018 – and it was so successful, the brand had to pause the...