Lenovo: Equality Spell Check

Lenovo, a technology company, launched a campaign across MENA countries to raise awareness about the different meanings that workplace words have for women compared to men.

Campaign details

Brand: LenovoBrand owner: LenovoEntrant company: Wunderman Thompson, DubaiIdea creation: Wunderman DubaiMarket: Middle East & North Africa (general region)Sector: Information TechnologyMedia channels: Social media, Websites & micrositesBudget: 500k - 1 million

Executive summary

According to PWC, MENA region loses up to USD 575 billion per year due to the barriers women face in the workplace. It is no new news that technology companies play a big role in such context - PWC research shows that social bias happening in tech environment in the MENA...

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