Campaign details
Brand: Levi Strauss & Co.Brand owner: Levi Strauss & Co.Entrant company: OMD UK, LondonMarket: EuropeSector: Clothing, apparelMedia channels: Content marketing, Online video, Programmatic display, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
The agency helped Levi's see a 6% increase in brand consideration when purchasing denim from the new "performance" range. Growth in the menswear category had seen sales of Levi's plateau, and the brand's objective was to raise awareness and consideration in a way that was truly Levi's, resonating with the brand's...