Lifebuoy: Hand Tales

Lifebuoy, a soap brand, launched a campaign in Singapore to encourage handwashing to prevent the spread of Covid-19.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Circus Street, SingaporeIdea creation: Unilever Asia, SingaporeMedia: Circus Street, Singapore / Unilever Asia, SingaporeMarket: AsiaSector: Bath toiletries, soapsMedia channels: Online video, TelevisionBudget: 3 - 5 million

Executive summary

Over 100 years ago, Lifebuoy was launched in Victorian England to combat Cholera. Since then, Lifebuoy has played a crucial role in protecting people from diseases. And the brand continued with its efforts in 2020 during the COVID 19 pandemic.

In 2020, medical authorities were clear: washing hands...

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