Campaign details
Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare Vietnam, Ho Chi Minh CityMarket: VietnamSector: Bath toiletries, soapsMedia channels: Content marketing, Online video, Programmatic display, Search marketing, Social mediaBudget: Up to 500k
Executive summary
In Vietnam, flu infects 1.8 million people every year, and thousands more cases go unrecorded. Seasonal diseases, such as H1N1, flu, and hand, foot and mouth disease, had also seen a sharp increase in the number of cases, in recent years.
However, a simple practice such as handwashing with soap, can prevent children from...