Campaign details
Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare Pakistan, KarachiMarket: PakistanSector: Bath toiletries, soapsMedia channels: Print - general, unspecified, Radio & audio, Social media, TelevisionBudget: Up to 500k
Executive summary
Lifebuoy in Pakistan Operates in the Skin Cleansing Category with formats such as Lifebuoy Soap, LB handwash and Sanitizers. This is a heated category especially with the category taking center stage ever since the start of the Pandemic in 2020, seeing a major push from competitors especially those positioned on hygiene such as Dettol and Safeguard.
The...