Lifebuoy: Saving lives through hand hygiene

Skin cleansing brand, Lifebuoy, increased its brand measures during the pandemic with its Saving Lives Through Hand Hygiene campaign in Pakistan.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare Pakistan, KarachiMarket: PakistanSector: Bath toiletries, soapsMedia channels: Print - general, unspecified, Radio & audio, Social media, TelevisionBudget: Up to 500k

Executive summary

Lifebuoy in Pakistan Operates in the Skin Cleansing Category with formats such as Lifebuoy Soap, LB handwash and Sanitizers. This is a heated category especially with the category taking center stage ever since the start of the Pandemic in 2020, seeing a major push from competitors especially those positioned on hygiene such as Dettol and Safeguard.

The...

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