Campaign details
Brand: LiptonBrand owner: UnileverAgency: Mindshare VietnamCountry: VietnamIndustries: Hot Drinks, Iced DrinksMedia channels: Mobile & apps, Online video, Programmatic display, Social mediaBudget: Up to 500k
Executive summary
Summer has always been a season that carries huge marketing opportunities for refreshment brands. Cool beverages receive high brand focus, while hot drinks, such as tea, have never been a relevant alternative for this season.
Lipton discovered that hot solutions, such as tea, could also be soothing in the summer by creating fusion drinks or simply adding more ice....