Livfast Batteries: Stating the Obvious

Automobile battery manufacturer SAR Group created an unconventional commercial to cut through in a cluttered category and showcase its new Livfast brand in India.

Campaign details

Brand: Livfast BatteriesBrand owner: SAR GroupLead agency: Famous InnovationsCountry: IndiaIndustries: Home appliancesMedia channels: TelevisionBudget: 1 - 3 million

Executive summary

SAR Group, a manufacturer of automobile batteries, decided to gain ground in India's inverters and batteries market. SAR Group had a stronghold with battery distributors in multiple regions of the country but did not have an established consumer brand to promote a consumer-facing product category like inverters. The company relied on retailers and distributors to promote its products when customers enquired about inverters and batteries....

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