Campaign details
Brand: L'ORBrand owner: Jacobs Douwe Egberts (JDE)Agencies: Havas Denmark, Dansk Reklame FilmMarket: DenmarkIndustries: Cinema, Competitions & contests, Email marketing, Events & experiential, Mobile & apps, Online video, Packaging & design, Point-of-purchase, in-store, Product sampling, Sales promotion, Search marketing, Social media, Sponsorship - event, property, Websites & micrositesMedia channels: Hot drinksBudget: Up to 500k
Executive summary
Origin
L'OR is a Nespresso-compatible coffee capsule, whose main growth opportunity lay within increasing qualified brand awareness and familiarity among the 53% of Nespresso users who were unfamiliar with it....