Luxury goods: How is digital shaping the industry

Digital technology has led to major shifts in how global luxury consumers live, work, shop and play, while also giving businesses the tools they need to enhance their customer service.
  • Technological advances will continue to influence how luxury consumers browse and buy both luxury goods and services inside and outside the merchant environment.
  • Developed luxury goods markets have historically seen higher digital penetration, due to robust fixed line networks.
  • Big data and technology are paramount to understanding the needs of the affluent consumer.
  • Digital technology has created massive upheavals in consumer expectations, lowered the barriers of entry for fast moving companies and inspired new digital first business models....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands