Mahindra XUV3OO launch – BLINK TO EXPERIENCE

Mahindra, a car manufacturer, promoted its new XUV300 vehicle by launching an augmented reality ad campaign that showed users new features of the car every time they blinked.

Campaign details

Brand: Mahindra XUVLead Agency: Interactive Avenues - A Reprise Network CompanyRegion: APAC

Strategy

Objective

Mahindra was all set to launch it all new XUV300 – the class-defining vehicle. With the car being a category disruptor, the objective was to mirror the same disruption on digital platforms while showcasing different features of the car.

Target Audience

The primary TG consisted of auto enthusiasts, early adopters, opinion leaders, people showing interest – all ranging from age 25 to 40, pan India. Our data indicated that our audience showed interest on Facebook by asking questions, engaging...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands