Campaign details
Brand: Maker's Mark x The LEE Initiative Restaurant WorkersBrand owner: Beam Suntory & The Lee InitiativeEntrant company: Doe-Anderson, LouisvilleIdea creation: Doe-Anderson, Louisville / Sid Lee, New YorkPR: Evins Communications, New York, NyMarket: North AmericaSector: Spirits & liquorsMedia channels: Email marketing, Social mediaBudget: No budget
Executive summary
On Friday, March 13, 2020, the world as we had known it came to a crashing halt. Tens of millions of Americans were sent home from work as businesses from coast to coast closed their...