Why it matters
Hope that the worst of the COVID-19 pandemic will be ‘all over by Christmas’ has carried us through, and the beginnings of a return to normality are lifting spirits. If this turns out not to be the case, it will be hard for people to bear – but brands have an opportunity to be a positive influence on consumers’ lives.
Takeaways
- There are four stages of crisis processing: Alarm, Adaptation, Acclimation and Acceptance – similar to the famous 5 stages of grief.
- David Kessler, writes about a vital 6th stage: Meaning Making. This process of making...