Man Wah Holdings: MW vs MWR – A battle for reputation

Hong Kong sofa manufacturer Man Wah protected its reputation from a potential short-selling scandal with a crisis PR strategy.

Campaign details

Advertiser: Man Wah HoldingsBrand: Man Wah HoldingsAgency: Strategic Public Relations GroupCountry: China

Background

Man Wah Holdings Limited ("Man Wah"), a reclining sofa manufacturing group and owner of the renowned "CHEERS" reclining sofa brand, has been outperforming its peers and emerging as a rising star in the Hong Kong stock market for a number of years. Its rapid sales growth and "too good to be true" financial performance caught the attention of Muddy Waters Research ("MWR"), a short-seller which has solid track record of knocking down problematic companies successfully in the past....

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