Communicating value
This article is part of a series of articles from the WARC Guide to communicating value. Read more.
The early signs of a deep recession, as a result of the global pandemic, are leading to major shifts in consumer behaviour: from out-of-home to in-home cooking and indulgence; shopper migration between channels (most notably the shift from in-store to online); and a greater focus on supply chain transparency and product availability.
Recessionary type behaviour is already occurring due to consumers fundamentally changing the way they eat, shop, work and live. Lower prices and the increased need for...