Campaign details
Brand: MantsinenBrand owner: MantsinenEntrant company: Kurio, HelsinkiIdea creation: Kurio, The Social Media Agency, Helsinki / Dentsu HelsinkiMedia: Dentsu HelsinkiPR: The Honey Partnership, London / hasan & partners HelsinkiMarket: GlobalSector: Industrial & manufacturingMedia channels: Content marketing, Events & experiential, Print - general, unspecifed, Public relations, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Finland's Mantsinen 300 hydraulic material handling machine is the world's largest. Despite its 380-tonne magnitude, it is the most precise in its size range. In...