Mantsinen x Neste: Zero Exclusion

Hydraulic material handling machine brand Mantsinen looked to art to frame the precision benefits of its 300 model for business decision makers in Finland.

Campaign details

Brand: MantsinenBrand owner: MantsinenEntrant company: Kurio, HelsinkiIdea creation: Kurio, The Social Media Agency, Helsinki / Dentsu HelsinkiMedia: Dentsu HelsinkiPR: The Honey Partnership, London / hasan & partners HelsinkiMarket: GlobalSector: Industrial & manufacturingMedia channels: Content marketing, Events & experiential, Print - general, unspecifed, Public relations, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Finland's Mantsinen 300 hydraulic material handling machine is the world's largest. Despite its 380-tonne magnitude, it is the most precise in its size range. In...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands