Manulife Singapore: Museum of Claims

Manulife Singapore, an insurance brand, launched its campaign Museum of Claims in Singapore to spark conversations about insurance and promote the brand.

Summary

We know that insurance is never a good conversation starter. If we want people to take notice of our brand and plans, we need a subject matter that would invite speculation, dialogue and further exploration.

We found the answer in art. Unlike insurance, art is fun, cool and attention-grabbing.

Introducing, Singapore's First 'Museum of Claims': an augmented reality- (AR) led online and offline interactive art exhibition that aims to create awareness of disability coverage in a way that's never been done before.

Everyone recognises the four iconic statues of the world: Apollo, Venus de Milo, Euripides and Bathsheba. We...

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