Summary
The truth is no one wants to think about heart attacks. So how did we get Singaporeans to talk about it? We cast a spotlight on what they do talk about: Hollywood.
We've all seen scenes of heart attacks depicting an actor clutching his chest before keeling over. They call this the "Hollywood Heart Attack". But the symptoms of a real heart attack are much more subtle.
We created a campaign aimed at debunking Hollywood Heart Attacks. We invited veteran actor Lim Kay Tong to conduct a class with drama students to showcase the misconceptions. We also...