Maricá City Hall: Renda Básica de Cidadania de Maricá, benchmarking internacional

Marica City Hall, the city hall of the Rio de Janeiro Metropolitan Area, launched a transparent program in Brazil that featured testimonies from key beneficiaries and spokespeople to promote its work during the COVID-19 pandemic.

Benchmarking for Renda Basica de Cidadania is the story of how a universal basic income initiative implemented by a small city in Rio de Janeiro state (Brazil) was elevated by communication and P&R strategies from a local project status to an worldwide reference in the subject. Due to FSB Estrategia- Marica City Hall-JFI team work, RBC program is now one of the main issues for international media maisntream.

Description

The case "Basic Income of Citizenship of Marica, international benchmarking" is the transformation, via strategic communication, of a successful income transfer project, treated in the media as a restricted and local...

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